
The 5 things most of us get wrong about individualism
Individualism means selfishness while collectivism means harmony and caring. Does this sound right to you?
Comparative Culturology is an interdisciplinary field that studies how cultures vary, evolve, and influence social life. We combine insights from sociology psychology anthropology economics and neuroscience to challenge old assumptions and uncover new cultural patterns.
Our work bridges the gap between theoretical understanding and practical applications, helping us better comprehend the complex forces that shape human societies across the globe.
Why does culture change?
Understanding the mechanisms and catalysts behind cultural evolution and transformation.
What is culture, and how do we measure it?
We develop innovative methodologies to quantify and analyze cultural dimensions across different societies.
How does culture connect to psychology?
Investigating the psychological foundations of cultural behavior and belief systems.
How does culture affect societies?
Analyzing the impact of cultural factors on social institutions, economics, and governance.
Our latest research contributions to the field of comparative culturology.
Michael Minkov, Plamen Akaliyski, Anneli Kaasa & Christian Welzel
Journal of International Business Studies
Thoughts, discoveries, and perspectives from our research team.
Individualism means selfishness while collectivism means harmony and caring. Does this sound right to you?
An interdisciplinary research lab dedicated to understanding how cultures evolve, differ, and shape our world through innovative methodologies and collaborative research.
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